Marketing Story

Thomas works as Analyst in L’Atelier Shanghai and he is going to share with us his experience:

1. Hi Thomas could you introduce yourself and your company please?

My name is Thomas and I m working as an analyst for L’Atelier BNP Paribas.

What is L’ Atelier BNP Paribas in few words?
L ‘Atelier is a company of the French bank BNP Paribas and it became a world wide reference in new technology intelligence. Created 30 years ago, L’Atelier BNP Paribas has received more than  15 000  start ups and leaders acting in IT technologies. Based in Paris, L’Atelier BNP Paribas develops two international branches, one in San Fransisco and a new one in Shanghai.

In his job, L’Atelier BNP Paribas Asia is making consulting  for French companies according new internet and mobile technologies growing up and growing fast in the Chinese market, but also Japan, Korea and India. L’Atelier BNP Paribas helps companies in anticipating market evolutions and in taking strong leadership position on the market place.

2. Why did you choose to work as analyst?

Working as an analyst gives wide view of the market evolution and technologies growing up. It’s the best way to feels the market changes and follow the big moves of our futur consumption in terms of technologies. It is a good exercice trying to sum up, understand and explain what are the presents and futurs technologies which lead our life in few years.

3. What are the things you like in your job?

Looking the futur and being in contact withproducts and technologies who will change our life and habits in the futur. Dealing with some products always changing and evolving is really exiting in my daily work.

4. What are the points you don’t like?

For the first years, working as an analyst is mainly an indoor job. It means that your main actions and work are made by yourself in front of your computer. Client management or customer relationship is not very present in this job and it could be not very challenging.

5. What is the career progression in the analyst area?

Caerer progression depends on the market, the product or even the company your are working for. The common evolution is to become a specialist in a certain technology or product. As soon as you are a specialist, a full range of evolutions are possible and very valuable.

6. could you give some advices for students who would like to begin their career as analyst?

Working as an analyst is very interesting. You learn and discover a lot of things and few months are enough for having a really good background and valuable knowledges. On the other side, you must choose a subject or a working area you feel comfortable.

Thank you for this interesting feedback Thomas.