Marketing B2B Category
The pricing strategy:
Most Chinese consumers are sensitive to price and will usually choose less expensive products.
In China, price competition is the practice most frequently employed by enterprises to compete for market share.
Many Chinese companies believe in the strategy of low profit margin and volume sales based on the assumption that lower price will increase the […]
B2B Marketing in China: A Cultural Perspective
By: Anthony CL on: avr 21,2008 In: Marketing B2BAnthony joined Marketing Story, welcome!
Regarding Marketing history, we could say that Marketing is still a recent discipline in China. Most of Chinese business students are still reproducing and learning Western techniques and until now Chinese universities did not really expressed and developed their own thoughts.
When I was a student in Tongji University, I expected […]
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- Tags: B2B, Business to Business, China, Marketing
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