Marketing Story

Marketing story is pleased to introduce a new writer. He is a specialist in the mobile advertising market and has been writing for one of the biggest mobile advertising newsletters for nearly two years.
1) Hi David, could you introduce yourself?
Yes of course, my name is David Holding – Parsons, I was born in England to […]

The pricing strategy:

Most Chinese consumers are sensitive to price and will usually choose less expensive products.
In China, price competition is the practice most frequently employed by enterprises to compete for market share.
Many Chinese companies believe in the strategy of low profit margin and volume sales based on the assumption that lower price will increase the […]

The concept of marketing has only recently been introduced to China as a university course, not as a tool in supporting sales efforts. However, the immaturity of the market economy has contributed to irrational product offer leading to over-supply of unmarketable commodities while a buyer’s market has eventually taken shape. With a population standing at […]

Marketing Alltop is a very interesting website: it displays the headlines of the latest stories from dozens of sites and blogs which speak about Marketing.
Have a look to be aware of the last marketing trends in the US.

Souvenez vous de l’internet dans sa phase 1, du temps de Napster, ICQ, Duke Nukem et de Caramail. Internet coutait cher mais une fois connecté, tout était gratuit et la publicité était peu présente.
Nous regardions cette fenêtre ouverte avec grande méfiance.
Si nous pouvions avoir accès à un nombre infini d’information, des personnes malintentionnées pouvaient aussi […]

J’ai eu l’opportunité d’effectuer mes premières expériences pro dans cette fonction en France pour la Caisse d’Epargne et à Dublin pour Spar, le leader de la distribution alimentaire en Irlande.
J’ai beaucoup aimé l’aspect terrain du travail et les connaissances que j’ai pu acquérir.
Dans cet article, nous allons essayer de comprendre pourquoi la veille concurrentielle et […]

I am glad that Alex joined Marketing Story
In a company, it is often said that marketing spends the money that finance manages and optimizes. Somehow, this is true. Marketing managers are allocated a budget every year, according to monthly, quarterly or semester spending plans, along with sales objectives that must be met. Marketing […]

Description d’un département marketing B to B et détails sur le rôle de marketing manager.
Le département dont je fais parti est le service marketing du département Grand Comptes.
Le département grand comptes est destiné aux multinationales qui ont des besoins et des exigences importantes pour leurs achats de produits de bureau. Il emploie 120 personnes (majoritairement […]

Petite introduction de ma compagnie pour comprendre le secteur d’activite: Staples est une compagnie américaine, leader mondial, spécialisée dans le distribution de produits de bureau.
Totalement inconnu en France, où nous utilisons le nom JPG, cette entreprise est pourtant classé 397 dans le classement des 500 plus grandes compagnies mondial. Pour comparer, Staples est plus gros […]

Let’s have a look at the definitions you can find online or in my lessons:
Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (source)
Marketing: Department in charge of the interaction between customers and markets, identifying, satisfying the […]