http://www.marketing-story.com Share your professional experiences Sun, 02 Aug 2009 13:18:58 +0000 http://backend.userland.com/rss092 en Alex is moving on in his career and after his experience in Danone, he explains us his next move to Lazard. Hi Alex, could you introduce yourself  please? Hi Philippe, sure. I am the son of a French salesman and a Cuban-American mother. I was raised in France and Asia, with over ... http://www.marketing-story.com/finance/financial-analyst-%e2%80%93-capital-markets/ First of all, the headline of this article is a little harsh, but it reflects a change in Google’s attitude. Back in the day when Google was little more than a bunch of students working in a garage, their informal motto was “don’t be evil”, this led them to resist ... http://www.marketing-story.com/action-reaction/when-google-became-evil-initial-thoughts-on-android/ Marketing story is pleased to introduce a new writer. He is a specialist in the mobile advertising market and has been writing for one of the biggest mobile advertising newsletters for nearly two years. 1) Hi David, could you introduce yourself? Yes of course, my name is David Holding – Parsons, I ... http://www.marketing-story.com/marketing/mobile-advertising-interview/ Un témoignage de Vincent, Account Manager dans la logistique. Un secteur qui explose en Chine et rempli d'opportunités. Vincent nous décrit son travail comme un fournisseur de solutions pour ses clients. Ce qui est une très bonne définition de la vente B2B. 1. Hi vincent, could you introduce yourself and your ... http://www.marketing-story.com/sales-commercial/account-manager-in-a-logistic-company/ The pricing strategy: Most Chinese consumers are sensitive to price and will usually choose less expensive products. In China, price competition is the practice most frequently employed by enterprises to compete for market share. Many Chinese companies believe in the strategy of low profit margin and volume sales based on the assumption that ... http://www.marketing-story.com/marketing/the-marketing-practices-in-china/ Thomas works as Analyst in L'Atelier Shanghai and he is going to share with us his experience: 1. Hi Thomas could you introduce yourself and your company please? My name is Thomas and I m working as an analyst for L'Atelier BNP Paribas. What is L' Atelier BNP Paribas in few words? L 'Atelier ... http://www.marketing-story.com/action-reaction/analyst/ La vente est un métier qui apporte de grandes satisfactions : Lorsqu’après un mois de négociation le client signe, le sentiment d’avoir bien fait son travail est immédiat. Les relations entre le client et le commercial sont souvent agréables et permettent de rencontrer des gens intéressants. C’est un métier de terrain qui convient ... http://www.marketing-story.com/sales-commercial/les-avantages-de-la-vente/ La finance est le deuxième pôle que choisissent les étudiants après l' école de commerce. Voici un témoignage d'Alexandre, contrôleur de gestion qui participe à Marketing Story. A testimony from a Financial Controller, Alexandre, to have a better understanding of this job. 1. Hi Alex, could you describe your job please? As ... http://www.marketing-story.com/finance/financial-controller-controle-de-gestion/ A good article about advertisement on Facebook and relating to my last articles. Written by Tessa Wegert from the blog ClickZ: Regardless of how much or how little you're currently involving Facebook in your client's marketing campaigns, you're sure to feel it's important to stay on top of this colossal online ... http://www.marketing-story.com/advertising/how-to-effectively-buy-into-facebook/ The concept of marketing has only recently been introduced to China as a university course, not as a tool in supporting sales efforts. However, the immaturity of the market economy has contributed to irrational product offer leading to over-supply of unmarketable commodities while a buyer’s market has eventually taken shape. ... http://www.marketing-story.com/marketing/marketing-issues-in-china-the-chinese-market-and-consumerism/