Marketing Story

Let’s have a look at the definitions you can find online or in my lessons:

Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (source)

Marketing: Department in charge of the interaction between customers and markets, identifying, satisfying the customers & making profits. (source: Euromed Marseille)

Marketing: perceived by lots of business people to mean simply promotion and advertising, the term marketing actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. It’s the process by which a company decides what it will sell, to whom, when and how, and then does it. (source)

I like the last one most because it is the most concrete and objective. It can be summarized below:
Marketing is the process of selling, to whom, when and how.

A marketing department is, for me, simply the place where people have to find ways to sell more and better.

It is the department which supports the sales team, listens to them, caters to customers’ needs and helps to acquire market share.

The purpose of our blog is to answer questions that students in business schools ask themselves about Marketing, Sales and more.

I have been working for two years in Marketing and I realized that my marketing courses didn’t bring me all the answers I wanted.
This blog will describe the jobs of people who work in this area, they will express their opinions on various issues and share their experiences…. and have fun doing that.

It will be an exchange platform open to everybody and I hope readers will have a better understanding about Marketing and professional life to learn what is hidden behind this magic word and make good career choices .

You can see the profiles of the contributors here.

Thank you for visiting the blog and feel free to send me your articles in English or French to this address philippe.angely(at)marketing-story(.)com if you want to become a contributor.

Stay tuned and express what you live in your office everyday !

• Bienvenu sur Marketing Story!

Le but de notre blog est de répondre aux questions que les étudiants en école de commerce peuvent se poser sur le marketing, la vente et plus encore.

Je travaille depuis deux ans dans le marketing et je vois que mes leçons ne m’ont pas apporté toutes les réponses que je cherchais.
Ce blog décrira les missions de personnes travaillant dans ce domaine, servira a partager des opinions et nos expériences sans se prendre la tête.

Ca sera une plateforme d’échange ouverte à tout le monde et j’espère que nos lecteurs auront une meilleure compréhension du marketing et de la vie professionnelle pour choisir la meilleure carrière et découvrir ce qui se cache derrière le mot marketing.

Merci de nous visiter et n’hésitez pas à nous envoyer vos articles en Anglais ou Français à cette adresse philippe.angely(at)marketing-story(.)com si vous voulez contribuer à cette plateforme.

Vous pouvez voir les profils des écrivains ici.

Restez connecté et exprimez ce que vous vivez dans votre bureau tous les jours!

A bientôt